Magento leveraging the Customer Retention Techniques for Ecommerce Business: Part 1
Growing an eCommerce business is harder than starting the service at the first place. The most difficulty is faced when you need to get more customers. Customers make your business alive and step ahead. All the businesses worldwide want more customers to grow profit and succeed which seems to the prime focus of any business. For online business owners, visiting customers and visitors doing shopping are as important as physical store customers. If you have an online business and hoping for a lasting success, you are planning for a customer service strategy. Now you must be thinking about a lasting strategy to get the most customer purchasing through your online store. But how you do that? I need to have visitors who will purchase and a pool of repeating customers. Your business strategy should attract your customers to come back to your site and purchase again. Customer retention, is the trendiest eCommerce strategy in building a brand identity to attract more buyers to the website. On an average, the expense of getting a customer returned to the website to purchase is five times higher than the cost to have a new customer. It seems you need to plan some strategic cost and capex formulas for your online store to capture your more loyal customers. Meanwhile Magento comes with functional features to retain more customers to your online store leveraging your business expenditure.
Since, more than 18% of the top online business owners today focus on customer retention than acquisition, it’s time the top eCommerce platforms serve the same purpose aligned to the business need. Magento rolled out to the field with a vision to make the online business easier than ever. Magento understands you want to have a business specific customer retention strategy to move ahead of others. The features are customized that way to hold your business growth first. Now let’s see what’s in-store for you in Magento.
Customer Loyalty Program
The greatest way of marketing is incorporating the loyalty program with it and engage more customers to make them feel welcoming anytime. Magento gives the total control over customer loyalty maintaining a high service standard and brand image. Your customer retention strategy should be designed in a way to keep your customer return to back and back again. On that term Magento lets you design custom coupons and newsletter to run as a part of your customer loyalty program. Even you can create codes when there is a campaign ahead or any specific product promotion to the up-tight customers.
With Magento you can stay in touch with your customers, even when they are away with scheduled newsletters about new entries. Magento lets you create as many newsletter templates as you want for regardless of your business size and customer counts.
Magento marketplace is the whole new warehouse of customer retention tools to leverage your customer retention strategy. From automated retention tasks to predictive analysis, in fact the wholly pre-packaged retention life cycle supportive tools are loaded there in both enterprise and community editions. To attract the most customer in this eCommerce war, your service has to stand out among others in terms of content and messaging the hyper-targeted individuals. A robust automated customer retention tool can be the driving force behind your success story. Magento understands what exactly you needed right at the moment. The Magento market is complete sack of your online business wishes coming true. Now you can run your customer retention campaigns with whatever tools cover your tasks most.
Magento on Mobile
You want to get the most customers, you better think about reaching out to them before they are even thinking of your service. Magento website are easy to go with mobile version. With a native mobile application synced with your Magento website let you grab the most time of your customers. With mobile version of your Magento website you send the occasional push notifications, containing regular product and promotional updates. And that is my friend, the new digital sales strategy for this much-saturated world mobile users. Features like auto-sync shopping cart, smart card style design to ease customers navigating through the screen creates the most of your brand image among other competitors.
MageApp 23 is such a mobile application built to integrate with Magento websites. Why not check out what are amazing features coming along here. As it seems, Magento is not finished on making your retention techniques easier for your online store management. The newest versions of Magento comes with functionalities that best suit your presence in online business.
In next part of this post we wish to come up with more of the available Magento features, how to set them up, and how they can be used to entice repeat purchases.